The Amazon Ads playbook for a first-time author

Amazon Ads reward relevance more than aggression. Start with auto campaigns to harvest converting search terms, then graduate winners into manual exact match ad groups.

Pair ads with a retail-ready page: sharp cover, clear categories, polished description and enough reviews to reduce buyer hesitation.

Most first-time authors overspend before their metadata is ready. Fix the product page first, then scale spend with weekly optimisation.