Cover Design

The first impression readers never forget.

Your cover is the first thing readers see. Our designers create covers that are professional, market appropriate and impossible to ignore — grounded in category expectations, elevated by art direction that feels bespoke to your story.

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Benefits

What you get.

Category-aware concepts rooted in live retailer data
Print and digital master files ready for every platform
Typography, colour and composition tuned for thumbnail scale
Optional series styling for multi-book brands
Inside the service

How cover design works at Vanguard.

Great covers do not shout randomly — they signal genre, tone and quality in a split second. We study positioning alongside you so the design supports how you want to be discovered on Amazon, in bookshops and on social feeds.

You receive a small set of strong directions rather than dozens of weak variations, each with rationale you can react to with confidence.

Ideal for
  • Debut authors who need a cover that competes at thumbnail size
  • Non-fiction authors balancing authority cues with warmth
  • Series authors who need recognisable but fresh continuity
What you'll receive
Deliverables
  • Creative brief workshop and competitive set review
  • Two concept rounds with structured feedback sessions
  • Final jacket with spine, back copy layout and barcode zone
  • eBook flat cover and marketing-ready 3D mockups on request
Typical timeline
2–4 weeks from signed brief to final files
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Process

A clear path to launch.

01
Brief & positioning

We align on audience, comparables and the promise your cover must telegraph.

02
Concepts

Two distinct art directions with mock spine and digital thumbnail views.

03
Refinement

We lock composition, palette and typography with your feedback.

04
Handover

Print-ready PDF, high-res raster set and layered source where agreed.

Investment

Transparent, tailored pricing.

Indicative pricing — every engagement is custom-quoted to your manuscript and goals.

Essentials
From £650
  • Single strong concept refined to finish
  • eBook + print flat
  • One revision round
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Most popular
Signature
From £1,250
  • Two concept directions
  • 3D marketing renders
  • Up to three revision rounds
  • Optional series lockups
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FAQ

Common questions.

Ready to start cover design?

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