Marketing and Promotion

Reach the readers who were always meant to find your book.

A published book is only as powerful as its reach. We create targeted marketing campaigns that put your book in front of the right readers — blending retailer advertising, email, social proof and PR-style outreach where it makes sense for your genre.

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Benefits

What you get.

Positioning statement and hook library you can reuse everywhere
Amazon Ads architecture with budgets tied to realistic ACOS targets
Creative pack: banners, A+ style guidance and asset sizes for major platforms
Reporting cadence you can actually read without an analytics degree
Inside the service

How marketing and promotion works at Vanguard.

Marketing should not be a vague bundle of tasks. We start from reader psychology and competitive sets, then build a phased plan: proof assets, warm audiences, then scale.

If a tactic does not map to a measurable signal — rank, read-through, list growth — we do not recommend it for vanity.

Ideal for
  • Authors launching into crowded Amazon categories
  • Non-fiction authors building authority alongside book sales
  • Fiction debuts pairing ads with ARC and newsletter strategy
What you'll receive
Deliverables
  • 90-day launch roadmap with weekly priorities
  • Amazon Ads campaign build with negative keyword hygiene
  • Newsletter and social templates tuned to your tone
  • Monthly performance snapshot with next-step recommendations
Typical timeline
Ongoing retainers from 8 weeks minimum; launch sprints available
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Process

A clear path to launch.

01
Positioning sprint

We nail comparables, promise and the three messages that should lead every asset.

02
Asset readiness

We align cover, copy and storefront modules before spend turns on.

03
Activation

Campaigns go live with tight budgets while we watch search term reality.

04
Optimise & teach

We scale what works and hand you playbooks for steady-state operation.

Investment

Transparent, tailored pricing.

Indicative pricing — every engagement is custom-quoted to your manuscript and goals.

Most popular
Launch sprint
From £1,450
  • 8-week intensive
  • Ads build + weekly optimisations
  • Creative guidance tied to live data
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Steady growth retainer
From £750 / month
  • Ongoing ads housekeeping
  • Monthly strategy call
  • Seasonal promo planning
Request quote
FAQ

Common questions.

Ready to start marketing and promotion?

Book free consultation